Why Every Print Shop Needs Email Marketing in 2025
In 2025, print shops face more digital competition than ever. From custom banner providers to large-format signage businesses, the need for consistent communication, customer retention, and cost-effective promotion is critical. That’s where email marketing comes in—not as a luxury, but as a necessity. This post breaks down why email marketing is mission-critical for print shops, how it works uniquely in this industry, and the key business outcomes it supports. 1. Customer Retention Is Cheaper Than Acquisition Print businesses often focus heavily on acquiring new customers. While that’s important, studies show it costs 5–7x more to acquire a new customer than to retain an existing one. With email marketing, you can: Stay top-of-mind through newsletters and updates. Send reorder reminders for business cards, signage, or seasonal banners. Deliver helpful tips, artwork guides, or packaging suggestions. Retention = re...